In Episode 11 of the QSO Today Podcast, with Wayne Burdick, N6KR, CTO and Co-Founder of Elecraft, we discussed Elecrafts business policy of producing a minimum viable product. In other words, a product that is a basic product that relies on the community around the product to suggest and develop improvements, both in firmware and hardware. The minimum viable product is an idea that is floating around the web business arena, especially in the development of SAAS products, or software as a service. As a marketing idea, it means, solve one problem and let the client who buys the solution tell you what features need to be added to enhance the value of the solution.
Elecraft's application of minimum viable product has created a strong fan base of hams who have personal ownership in Elecraft's products though their modifications, changes, and upgrades, both to software and hardware. Isn't that what ham radio is all about? My kudos to Wayne and Eric for applying this concept to their product line. It allows them to make a World class hands on amateur radio product that continues to evolve from its user community.
73,
Eric, 4Z1UG
Elecraft's application of minimum viable product has created a strong fan base of hams who have personal ownership in Elecraft's products though their modifications, changes, and upgrades, both to software and hardware. Isn't that what ham radio is all about? My kudos to Wayne and Eric for applying this concept to their product line. It allows them to make a World class hands on amateur radio product that continues to evolve from its user community.
73,
Eric, 4Z1UG
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